BSNL: End of STD Era

BSNL: End of STD Era

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BSNL has declared that from 1st December 2010, the calls made by BSNL (Landline/Fixed Line) subscribers to landlines / WLL of BSNL or landline of any other operator across the country will be treated as local calls and charged at the rate of Re 1 for every three minutes (180 Seconds), without any tariff voucher or special scheme.

However, this would not be applicable to calls made to Mobile phones.

While the Telephone tariff rates have been falling in the past few years this initiative seems to be part of the government’s policy of having a uniform tariff structure throughout the country. BSNL in some ways is carrying out the govt policy – but also itself being a company in a competitive market – this might be a smart move.

This is in effect the end of Subscriber Trunk Dialling (STD) era. And also a smart move from BSNL in the telecom tariff war. The PSU has already reported itself to be cash negative from the FY 2010-11, and maybe this is part of their strategy to reclaim part of the market share by attracting new customers to it.

Recently BSNL has already been rolling out attractive schemes like the Pyari Jodi Offer that links the mobile phone to the landline in an attractive tariff scheme.

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